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Attitude

Clean Baby Starter Set

Clean Baby Starter Set

$59.95
$63.40 $59.95
Sale Out of stock

Three everyday non-toxic essentials for baby's bath, skin and feeding.

    Includes:

    • Baby Shampoo & Body Wash, 473ml
    • Baby Lotion, 473ml
    • Baby Dish Soap, 700ml
    Baby leaves™ Baby Dish Soap for Baby Bottle, 700ml (Scent)
    Baby leaves™ Baby Shampoo & Body Wash 2-in-1, 473ml (Scent)
    Baby leaves™ Body Lotion, 473ml (Scent)
    • Free shipping over $80
    • Earn Clean points with this purchase

    Description

    A Simple Starting Point for Baby Care

    When welcoming a baby, many parents begin paying closer attention to the products used on their child's skin and around feeding items.

    The Clean Baby Starter Set brings together three everyday essentials babies are frequently exposed to — making it easier to begin switching to safer products without changing everything at once.

    • Gentle everyday baby care essentials
    • Carefully vetted ingredients
    • Vegan, cruelty-free and responsibly produced

    How To Use

    Baby Shampoo & Body Wash
    Apply a small amount during bath time and gently massage into the baby's hair and skin. Rinse thoroughly with water. 

    Baby Lotion
    Apply to clean, dry skin after bath time or whenever baby's skin needs extra moisture. 

    Baby Dish Soap
    Use a small amount when washing baby bottles, pump parts and feeding utensils. Rinse thoroughly with water. Note: This product was not designed for automatic dishwasher use.

    Ingredient Standards

    Every product at The Generation Clean is carefully screened against our ingredient standards.

    We prioritise ingredients that are safer for families and kinder to the environment, and avoid ingredients commonly linked to health concerns, including:

    • Phthalates
    • Parabens
    • SLS / SLES
    • PEG compounds
    • Synthetic dyes
    • Isothiazolinones

    View full ingredient lists ↓

    View full details

    What’s Inside the Clean Baby Starter Set?

    These gentle everyday essentials, with over 97% naturally derived ingredients, are designed for babies but can easily be used throughout the toddler and preschool years. Many families (including ours) continue using them well beyond infancy.

    • Baby Shampoo & Body Wash

      A gentle cleanser designed for baby's delicate skin and hair. Suitable for everyday use during bath time.

    • Baby Lotion

      A lightweight lotion that helps keep baby's skin soft and moisturised after bath time.

    • Baby Dish Soap

      A plant-based dish soap designed for washing baby bottles, pump parts and feeding accessories.

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    This Set Is Ideal For

    • Expecting parents preparing their home for a baby
    • Families with newborns or young children
    • Anyone looking for gentle essentials for baby care
    • Parents beginning their clean living journey

    Full Ingredients List

    Baby Shampoo & Body Wash

    Unscented:
    Aqua / Water, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Inulin, Vaccinium Myrtillus (Blueberry) Leaf Extract.

    Good Night:
    Aqua / Water, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Sodium Chloride, Citric Acid, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Inulin, Chamomilla Recutita (Matricaria) Flower Extract, Vaccinium Myrtillus (Blueberry) Leaf Extract, Heliotropine*, Linalyl Acetate*, Methyldihydrojasmonate*, Triethyl Citrate*, Vanillin*, *fragrance (Parfum).

    Pear Nectar:
    Aqua / Water, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Sodium Chloride, Citric Acid, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Inulin, Vaccinium Myrtillus (Blueberry) Leaf Extract, 2-T-Butylcyclohexyl Acetate*, Gamma-Undecalactone*, Hexahydro-Methanoindenyl Propionate*, Triethyl Citrate*, *fragrance (Parfum).

    Sweet Apple:

    Aqua / Water, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Sodium Chloride, Citric Acid, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Inulin, Vaccinium Myrtillus (Blueberry) Leaf Extract, Allyl Caproate*, Ethyl 2-Methylbutyrate*, Triethyl Citrate*, *fragrance (Parfum).

    Baby Lotion

    Unscented:
    Aqua / Water, Glycerin, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Tapioca Starch, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-2 Stearate, Glyceryl Stearate, Caprylyl Glycol, Stearyl Alcohol, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Honokiol, Magnolol, Citric Acid, Sodium Hydroxide, Vaccinium Myrtillus (Blueberry) Leaf Extract.

    Good night:
    Aqua / Water, Glycerin, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Tapioca Starch, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-2 Stearate, Glyceryl Stearate, Caprylyl Glycol, Stearyl Alcohol, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Honokiol, Magnolol, Chamomilla Recutita (Matricaria) Flower Extract, Citric Acid, Sodium Hydroxide, Vaccinium Myrtillus (Blueberry) Leaf Extract, Heliotropine*, Linalyl Acetate*, Methyldihydrojasmonate*, Triethyl Citrate*, Vanillin*, *fragrance (Parfum).

    Pear Nectar:
    Aqua / Water, Glycerin, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-2 Stearate, Glyceryl Stearate, Caprylyl Glycol, Stearyl Alcohol, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Honokiol, Magnolol, Citric Acid, Sodium Hydroxide, Vaccinium Myrtillus (Blueberry) Leaf Extract, 2-T-Butylcyclohexyl Acetate*, Gamma-Undecalactone*, Hexahydro-Methanoindenyl Propionate*, Triethyl Citrate*, *fragrance (Parfum).

    Baby Dish Soap

    Unscented:
    5-15% anionic surfactants (Sodium Coco-Sulfate), <5% non-ionic surfactants (Lauryl Glucoside, Myristyl Glucoside, Caprylyl Glucoside).

    Contains also Aqua / Water, Sodium Chloride, Citric Acid, Lauramine Oxide, Sodium Benzoate, Sodium Gluconate, Potassium Sorbate, Glycerin, Camellia Sinensis (Tea) Leaf Extract, Sodium Hydroxide.

    Pear Nectar:
    5-15% anionic surfactants (Sodium Coco-Sulfate), <5% non-ionic surfactants (Lauryl Glucoside, Myristyl Glucoside, Caprylyl Glucoside).

    Contains also: Aqua / Water, Sodium Chloride, Citric Acid, Lauramine Oxide, Sodium Benzoate, Sodium Gluconate, Potassium Sorbate, Glycerin, Camellia Sinensis (Tea) Leaf Extract, Sodium Hydroxide, 2-T-Butylcyclohexyl Acetate*, Gamma-Undecalactone*, Hexahydro-Methanoindenyl Propionate*, Triethyl Citrate*, *fragrance (Parfum).

    About Fragrance Disclosure

    Some scented products contain fragrances derived from natural sources.

    The Environmental Working Group (EWG) now requires brands to indicate when ingredients are part of a fragrance blend, which is why fragrance (parfum) may appear alongside individual fragrance ingredients.

    Unscented products do not contain added fragrance.

    Please refer to the product packaging for the most accurate ingredient list.

    About Fragrance Disclosure

    Some scented products contain fragrances derived from natural sources.

    The Environmental Working Group (EWG) now requires brands to indicate when ingredients are part of a fragrance blend, which is why fragrance (parfum) may appear alongside individual fragrance ingredients.

    Unscented products do not contain added fragrance.

    Please refer to the product packaging for the most accurate ingredient list.

    FAQs

    Can I choose different scents for each product in the set?

    Yes. You can select your preferred scent for each product before adding the set to your cart. Unscented options are also available if you prefer fragrance-free formulas.

    Are these products safe for newborns?

    These products are designed to be gentle enough for babies’ delicate skin and everyday use around baby feeding items. As with any product used on infants, we recommend patch testing if your baby has very sensitive skin.

    Is the Baby Dish Soap suitable for cleaning baby bottles and pump parts?

    Yes. The baby dish soap is designed to effectively clean baby bottles, nipples, pump parts and feeding accessories. Be sure to rinse thoroughly with potable water after washing.

    Does the Baby Dish Soap leave residue?

    When used as directed, it is formulated to rinse off easily. Thorough rinsing with potable water is recommended after washing bottles or feeding accessories.

    Can the Baby Dish Soap be used for the whole family’s dishes?

    Yes. Although designed with baby feeding items in mind, it can also be used for everyday dishwashing if you prefer a gentler formula.

    Are the scented products safe for babies?

    Yes. Some parents prefer fragrance-free products, especially for newborns or babies with sensitive skin.

    Others may choose lightly scented products depending on their preference. The scented options in this set disclose their fragrance ingredients for transparency, while unscented versions contain no added fragrance.

    What makes these products different from conventional baby products?

    Every product in this set is screened against our ingredient standards. We prioritise formulas that avoid ingredients commonly linked to health concerns while still providing effective everyday performance.

    Are the bottles recyclable?

    Yes. The packaging is designed with sustainability in mind and the bottles can be recycled according to your local recycling guidelines.

    ATTITUDE™

    ATTITUDE® is a Canada-based brand creating high-performance, non-tox­ic household and personal care products for families. Founded by a father and backed by in-house research and manufacturing, all products are EWG Verified®, vegan, and thoughtfully designed for safer everyday living.

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