{"title":"Baby \u0026 Kids","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive your little ones the gentle care they deserve with our curated selection of safe, non-toxic baby\/kids essentials. From soothing lotions and wet wipes to sunscreens, body wash, and bug repellents, each product is carefully chosen to protect delicate skin without harsh chemicals. Nurture with confidence, knowing our handpicked baby\/kids products are as gentle as they are effective, supporting a healthier start for your child.\u003c\/p\u003e","products":[{"product_id":"baby-leaves™-body-lotion-473ml","title":"Baby leaves™ Body Lotion, 473ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTake care of your baby’s skin with body lotion formulated with protective and soothing ingredients.\u003c\/span\u003e\u003c\/p\u003e","brand":"Attitude","offers":[{"title":"Unscented","offer_id":44688209510561,"sku":"BK-ATT-BLT-UNS","price":23.95,"currency_code":"SGD","in_stock":true},{"title":"Good night","offer_id":44688209543329,"sku":"BK-ATT-BLT-GN","price":23.95,"currency_code":"SGD","in_stock":true},{"title":"Pear Nectar","offer_id":44688209576097,"sku":"BK-ATT-BLT-PN","price":23.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/Baby_leaves_Body_Lotion_-_Unscented.jpg?v=1754383926"},{"product_id":"baby-leaves™-2-in-1-shampoo-body-wash-473ml","title":"Baby leaves™ Baby Shampoo \u0026 Body Wash 2-in-1, 473ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDermatologically tested, EWG VERIFIED™ and enriched with naturally derived ingredients like protective blueberry leaf extract, Attitude's 2-in-1 shampoo \u0026amp; body wash leaves your baby clean in no time!\u003c\/span\u003e\u003c\/p\u003e","brand":"Attitude","offers":[{"title":"Unscented","offer_id":44689311629473,"sku":"BK-ATT-BSBW-UNS","price":23.5,"currency_code":"SGD","in_stock":true},{"title":"Good Night","offer_id":44689311695009,"sku":"BK-ATT-BSBW-GN","price":23.5,"currency_code":"SGD","in_stock":true},{"title":"Pear Nectar","offer_id":44689311727777,"sku":"BK-ATT-BSBW-PN","price":23.5,"currency_code":"SGD","in_stock":true},{"title":"Sweet Apple","offer_id":44689311662241,"sku":"BK-ATT-BSBW-SA","price":23.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/Attitude_Baby_Shampoo_Body_Wash_-_Unscented.jpg?v=1754383498"},{"product_id":"organic-diaper-balm","title":"Organic Diaper Balm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSoothe and protect your baby’s delicate skin with Earth Mama’s Organic Diaper Balm. Made with organic herbs and essential oils, this gentle yet effective balm is USDA Certified Organic, cloth diaper friendly, and trusted by hospital NICUs. Free from harmful ingredients, it's the only diaper cream you'll need.\u003c\/p\u003e","brand":"Earth Mama Organics","offers":[{"title":"30ml","offer_id":44689462591649,"sku":"BK-EMO-DIB-30ML","price":15.3,"currency_code":"SGD","in_stock":true},{"title":"60ml","offer_id":44689462624417,"sku":"BK-EMO-DIB-60ML","price":23.2,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/Earth_Mama_-_Diaper_Balm_60ml_c71bd2fc-451e-47e2-924d-8cf24935973a.jpg?v=1737956382"},{"product_id":"organic-baby-face-nose-cheek-balm","title":"Organic Baby Face Nose \u0026 Cheek Balm, 60ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eEarth \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eMama’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eOrganic \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eBaby \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eFace \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eNose \u0026amp; \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eCheek \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eBalm \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eis \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003egentle, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003epetroleum-\u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efree \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ebalm \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ethat \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ecomforts \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003emoisturizes \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003edry, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003echapped \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eskin. \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eMade \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eorganic \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ecalendula \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ecoconut \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eoil, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eit’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003esafe \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003edrooly \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003echins, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003erunny \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003enoses, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eanyone \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eneeding \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003elittle \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eextra \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003emoisture. \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eFree \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efrom \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eartificial \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efragrance \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003epreservatives, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ethis \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003esoothing \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ebalm \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eis \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eperfect \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ebabies, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ekids, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eeven \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003egrown-\u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eups.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earth Mama Organics","offers":[{"title":"Default Title","offer_id":44689488085153,"sku":"BK-EMO-BFNC-STD","price":18.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/10-430_babyface_2oz_front-09_ewg_shadow_web.jpg?v=1730220144"},{"product_id":"sunly-kids-mineral-sunscreen-spf-30-75g","title":"Sunly™ Kids Mineral Sunscreen SPF 30, 75g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSpecially formulated for kids’ delicate skin, this unscented mineral sunscreen for infants provides broad spectrum UVA\/UVB protection.\u003c\/p\u003e","brand":"Attitude","offers":[{"title":"Default Title","offer_id":44690936266913,"sku":"BK-ATT-KSL-30SPF","price":33.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/626232160000_FT_16.jpg?v=1776841551"},{"product_id":"baby-mineral-sunscreen-lotion-spf-40-84g","title":"Baby Mineral Sunscreen Lotion SPF 40, 84g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA reef-friendly formula for the most delicate baby skin, so it's safe and effective for the whole family. Along with organic shea butter and organic calendula.\u003c\/p\u003e","brand":"Earth Mama Organics","offers":[{"title":"Default Title","offer_id":44690941247649,"sku":"BK-EMO-BSL-STD","price":35.8,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/Earth_Mama_Mineral_Sunscreen_Lotion_SPF_40_New.jpg?v=1746958893"},{"product_id":"baby-face-mineral-sunscreen-face-stick-spf-40-21g","title":"Baby Face Mineral Sunscreen Face Stick SPF 40, 21g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA reef-friendly formula in an easy-to-apply stick that contains organic calendula and soothing organic aloe to keep baby's skin safe and moisturized.\u003c\/p\u003e","brand":"Earth Mama Organics","offers":[{"title":"Default Title","offer_id":44690944491681,"sku":"BK-EMO-BSS-STD","price":21.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/10-423_sunscreen_babyface_facestick_box-04tube-04_shadow_web.jpg?v=1730259286"},{"product_id":"uber-sensitive-mineral-sunscreen-lotion-spf-40-84g","title":"Uber-Sensitive Mineral Sunscreen Lotion SPF 40, 84g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEczema and reef safe, Earth Mama Uber-Sensitive Mineral Sunscreen with colloidal oatmeal is made for sensitive skin. No steroids, featuring non-nano zinc.\u003c\/p\u003e","brand":"Earth Mama Organics","offers":[{"title":"Default Title","offer_id":44690960154785,"sku":"BK-EMO-BSL-SEN","price":39.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/Earth_Mama_Uber_Sensitive_Sunscreen_Lotion_SPF_40_New.jpg?v=1746958930"},{"product_id":"sensitive-baby-mineral-sunscreen-stick-spf50-17g","title":"Sensitive Baby Mineral Sunscreen Stick SPF50, 17g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLightweight mineral baby sunscreen stick. Specifically developed for babies without fragrance or essential oils.\u003c\/p\u003e","brand":"Babo Botanicals","offers":[{"title":"Default Title","offer_id":44691059736737,"sku":"BK-BAB-BSS-SEN","price":21.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/bbsunscreen.jpg?v=1730267010"},{"product_id":"bug-spray","title":"Bug Spray, 79.8ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKeep bugs at bay with this effective, DEET-free bug spray. With a woody citrus fragrance, it smells fresh and clean while repelling insects—thanks to a tried-and-true blend of citronella, cedarwood, and lemongrass. Comes in a lightweight, infinitely recyclable aluminum bottle.\u003c\/span\u003e\u003c\/p\u003e","brand":"Badger Balm","offers":[{"title":"Default Title","offer_id":44691123175585,"sku":"BK-BDG-BS-79.8ML","price":14.75,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/Badger-Anti-Bug-Shake-and-Spray-Travel_1_512x512_2x_3b600bde-207c-44d9-9cf5-ed4ac841f9f0.jpg?v=1751966797"},{"product_id":"itch-relief-stick-17g","title":"Itch Relief Stick, 17g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTreat itchy skin with organic colloidal oatmeal and cooling menthol, while a calming blend of tamanu oil, beeswax, and coconut oil nourish and soften.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Badger Balm","offers":[{"title":"Default Title","offer_id":44691144310945,"sku":"BK-BDG-IRS-STD","price":10.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/29700-Badger-Itch-Relief-Stick-Open-Cap_512x512_2x_12eac011-4a12-44cf-ac4a-7af5448b3e01.jpg?v=1751966797"},{"product_id":"calendula-baby-oil-120ml","title":"Calendula Baby Oil, 120ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eEarth \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eMama’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eCalendula \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eBaby \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eOil \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eis \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003egentle, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eunscented \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eblend \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003emade \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ejust \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ethree \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003esafe \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eingredients—\u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003egrapeseed \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eoil, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eorganic \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ecalendula, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eorganic \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ejojoba \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eoil. \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eLight \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eeasily \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eabsorbed, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eit’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eperfect \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003enewborn \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003emassages, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003edry \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eskin, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eeven \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ecradle \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ecap. \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eLoved \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eby \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eNICU \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003enurses \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efamilies \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ealike, \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eit's \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eideal \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003euse \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eafter \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ebath \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003etime \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eon \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eboth \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003ebabies \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003egrown-\u003c\/span\u003e\u003cspan class=\"_fadeIn_pfttw_8\"\u003eups.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earth Mama Organics","offers":[{"title":"Default Title","offer_id":44920226087073,"sku":"BK-EMO-BCO-STD","price":25.5,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0267\/7153\/files\/EarthMamaCalendulaBabyOil.jpg?v=1746774056"},{"product_id":"sensitive-natural-baby-2-in-1-shampoo-body-wash-473ml","title":"Sensitive natural - Baby  2-in-1 Shampoo \u0026 Body Wash, 473ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis gentle, fragrance-free 2-in-1 Natural Shampoo and Body Wash is enriched with soothing oatmeal to moisturize and protect your baby's delicate skin. 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